How do I choose the right agency for me?
Like any industry, there are good and bad companies. When choosing the right agency, you must rely on their experience, the clients and casting directors the agency works with, and the successes of their models/actors. Agency testimonials. They should not charge a “registration” fee or yearly dues. You also should feel comfortable with the agency’s staff, when you meet them.

Talent divisions & requirements
Lifestyle (Commercial) models: Can be of any age & size and looks range from character to beautiful for everyday product and service advertising. We do find that females 5’6″+ and males 5’10″+ tend to be booked more often in this competitive market.  A good print model moves well for the camera and has an ability to do a full range of facial expressions.

It’s highly recommended that models have basic acting skills and training as many print bookings also have a tv commercial or video component.

Fashion: Fulcher Agency does not have a fashion model division.

Actors: Can be any age and size but must have appropriate training to be marketed.

Kids: Fulcher Agency represents kids starting at age 4 and most important is that they are not shy, can take direction, and have a great personality!

Do I have to spend money to be an actor or model?
Actors & models are considered self employed and independent contractors. They are, in essence, starting their own business. When you’re opening a new business, you must invest in that business for it to succeed. You are responsible for your own expenses & marketing tools such as, photos, comp cards, casting website subscriptions and acting training.

If an agency really likes me, shouldn’t they pay for everything?
This is a common misconception. Unless the agency is run by wealthy, kindhearted financiers, that won’t happen. Many agencies have LOANED the funds for photos, training, casting website subscriptions and other materials in the past, only to get stiffed by the very same people they tried to help. Agencies are not banks and therefore should not be expected to loan money.
If a model/actor is serious about being in the business, they need to be aware and responsible for their expenses.

Fees? None! Fulcher Agency does NOT have any “registration” fees or yearly dues.
We work on industry standard commission… 15% for tv/film and 20% for print/modelling

Actor’s photos
Actors need copies of at least one, professional, 8×10 headshot. Many actor’s will also have a few other shots (business, casual, etc) to show versatility. It’s recommended that headshots be updated every year or two.
Prices for photo shoots vary depending on the photographer you’re shooting with: Their experience,  how many looks are included, if styling is included (hair stylist & make-up artist), and cost of enlargements/digitals. Contact photographers for their pricing.

Do I have to have training to become an actor?
Actors should always train and usually do so for the duration of their careers… especially if they want to remain competitive in the industry. Most top movie stars still train with acting coaches & dialogue coaches for upcoming roles and to improve their craft.
Fulcher Agency is a principal talent agency, so all our actors must have training for tv & film on their resumes. We can help recommend some reputable acting schools in Toronto.

How long does it take before I start working?
There are no guarantees in this industry! It could a month or a year before you get a booking.  Signing with an agency is only the first step… You need to first be selected for an audition and then land the job.